BMW touts Z4's testosterone; Female manager's goal is to make car appeal to men.(News)

Byline: Jim Henry

BMW is promoting the Z4 as a more macho successor to the Z3, which the company candidly admits was too much of a ``chick car'' for the male-dominated roadster market.

``Towards the end (of the Z3's product cycle), we had the stigma of being a `girlie car,' or a `chick car,' which in Europe is sometimes called a `hairdresser's' car,'' said Hennie Chung, Z4 manager for BMW of North America LLC. ``You will notice a more male overtone'' for the Z4, in both the product and its marketing, she said at a press introduction here.

For instance, BMW features the Z4 in a five-minute action film, Hostage, the newest installment in its Internet …